Case study: Schneider electric
Since 2015, Schneider Electric has produced an annual Leadership Forum event, an innovative live video experience broadcast worldwide and designed to communicate company strategy directly to all employees.
“By moving to a digital forum, we have been able to bring the management team and our employees closer together and eliminate weeks of seemingly unproductive time spent distilling our corporate strategy and messaging across the company. We have now made this communication format the default solution for large-scale communication with our employees.”
– Torsten Raak, SVP of Experience Marketing at Schneider Electric
Before 2015, Schneider’s annual Leadership Forum was restricted to the top executives, all of whom would fly out to the same location to meet in person and gather information to share with their direct reports at a later date. Not only was this a costly affair, but an exclusive one that left a large portion of the intended audience out of the first line of communication. Schneider needed a better way to communicate to, and engage with, the entire workforce at the same time.
Kollective’s SD ECDN was used to stream the highest quality live video to all Schneider’s employees without impacting their network; Network Readiness Test was used to assess network impact and performance prior to the event; and MediaCenter was used as the portal through which employees experienced the live event.
The 2015 event represented a major paradigm shift in how the company approached employee communications and engagement. Multiple business and IT benefits have been realized as a result. The company set out to improve communications and cut costs, but what really happened was so much more.